"Since taking office as the first Chinese-American envoy to China, Gary Locke has expressed too much of his ‘great interest’ about the so-called human rights situation in China. Analysts say Locke, putting on an act of being low-profile and close to the grassroots, will present a stark contrast with some Chinese officials. Locke has thus devised the image campaign to touch ordinary people’s soft spots and also show America as a ‘democracy’ model to the Chinese people."